Historically, Android users tend not to monetize as well as iOS users. That might mean that new games from publishers without huge resources might be better off starting on Android and perfecting their monetization mechanics before moving over to iOS, where they’ll need four times as much investment to grow.Īt least, if they don’t go viral and get a huge number of organic users. You still make more on iOS users, even though your initial cost to acquire them is almost four times higher than on Android, because your return on advertising investment is the basically the same percentage on both platforms. With very similar return on ad spend on both iOS and Android - around 37% in each case - you’re making good money there with minimal investment. That means that you’re spending less money to acquire new users.
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